Multi-location healthcare · Fort Collins, CO
Consolidating six clinic sites into one design system
Six clinics, six websites, six agencies, and no two booking flows alike. Marketing couldn't ship a change without six tickets, and three of the sites failed basic accessibility checks.
- Time to launch a new location
- −71%
- From 6 weeks to under 2 using the block library
- WCAG 2.1 conformance
- AA
- Verified across all six sites, from three previously failing
- Online bookings
- +46%
- After unifying and simplifying the booking flow
- Client
- Aster Clinic Group
- Duration
- 14 weeks
- Year
- 2026
The situation
Where they started
Six sites built by different agencies over eight years. Different CMSs, different booking tools, different brand applications, and no shared component anywhere.
A single copy change — updated opening hours, a new insurance provider — took six separate requests and typically two weeks.
An internal accessibility review found contrast failures, missing form labels and unusable keyboard navigation on three of the six sites.
What we did
Three moves that mattered
- 01
Designed one system, not six sites
A Figma design system with tokens, 34 components and documented usage rules. Each clinic gets its own imagery and location content, and inherits everything else.
- 02
Built a block library in WordPress
One custom theme, deployed to six installs, with ACF blocks the marketing team composes pages from. A new location site is now assembled rather than built.
- 03
Unified the booking flow
One booking path across all six locations, routed to the right clinic by postcode, with automated confirmations and reminders replacing three separate manual processes.
- Figma
- WordPress
- ACF Pro
- Zapier
- Twilio
- WCAG 2.1 AA
The result
What changed
- Launching a new location site went from six weeks to under two.
- All six sites pass WCAG 2.1 AA, verified with automated and manual keyboard testing.
- Online bookings rose 46% across the group in the quarter after the unified flow went live, with no additional ad spend.
“The part we underestimated was the design system. We thought we were buying six websites. What we actually got was the ability to stop buying websites.”
Services used
What this engagement drew on
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