Selected work
The work, with the numbers attached
Every case study below states where the client started, what we changed, and what happened. Where a figure can't be attributed to something we did, it isn't in here.
Running delivery for an agency, across seven disciplines
Lyfework sells the work and owns the relationship. We are the team that delivers it: landing pages, paid media, SEO, video, GoHighLevel implementation and the project management that holds it together, across their own marketing and their client roster.
- Custom Websites
- Meta Ads
- SEO & AEO
- Video Editing
- GoHighLevel
- Automation Building
- Social Media Management
- Landing page design and development
- Meta Ads management
- SEO
- Video editing
Tracking, creative and a follow-up system that runs itself
Delivered through Lyfework. Three pieces that only work together: a Meta pixel configured so the platform can actually see who converted, creative built to be tested rather than admired, and a nurture system in GoHighLevel that follows up without anyone remembering to.
- Meta Ads
- GoHighLevel
- Automation Building
- Meta Ads management
- Meta pixel setup and event configuration
- Creative design for paid social
- Full lead nurture and follow-up system in GoHighLevel
Paid, organic, social and video under one set of numbers
Delivered through Lyfework. Five channels that most businesses buy from five vendors, run by one team against one definition of what a lead is worth, which is the only way the channels can be compared to each other honestly.
- Google Ads
- Meta Ads
- SEO & AEO
- Social Media Management
- Video Editing
- Google Ads management
- Meta Ads management
- SEO
- Social media management
Pipelines, automations and templates built around the real process
Delivered through Lyfework. A GoHighLevel build where the pipeline stages match how the team genuinely moves a deal, the automations remove the steps nobody reliably remembers, and the email templates mean follow-up is written once rather than retyped.
- GoHighLevel
- Automation Building
- Email Marketing
- GoHighLevel setup
- Automation build-out
- Pipeline configuration
- Email template library
A task management platform, built as a product
A task management platform. Product work rather than site work, the hard parts are shared state between users, permissions, and an interface that stays fast once there is a real volume of tasks in it, none of which a marketing build ever has to solve.
- Custom Websites
- Task management platform design and development
- Multi-user application architecture
Med-spa software where compliance is the architecture
Software for a med-spa, built under HIPAA. Compliance here is not a checklist applied at the end, it decides where data lives, who can reach it, what gets logged and what may leave the system, and every one of those is an architectural decision made before the first screen.
- Custom Websites
- Custom med-spa software design and development
- HIPAA-compliant handling of protected health information
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