Writing
Notes from the work
Things we've found while auditing accounts and rebuilding sites. Written by the people doing it, and specific enough to act on.
Where AI agents actually work, and where they embarrass you
An AI agent is very good at the first four minutes and reliably bad at the hard conversation. Knowing which is which is the entire skill.
What a website should cost, and why nobody will tell you
The honest answer is a range, and the range is enormous. Here is what sits behind each band, and the four questions that tell you whether a quote is real.
Server-side tracking, explained without the jargon
Your pixel is not broken. It is being blocked. Here is what moving measurement to the server actually changes, what it costs, and the businesses that genuinely do not need it.
Your Meta Ads problem is measurement, not targeting
Before you rewrite your audiences, check whether Meta can actually see who converted. In most accounts we audit, it can't, and every optimisation downstream of that is guesswork.
What a fast website is actually worth
Everyone agrees speed matters and almost nobody puts a number on it. Here's the arithmetic, using your own analytics, plus the four things that are usually responsible.
Speed to lead is the cheapest growth lever you have
No new traffic, no new creative, no bigger budget. Just answering the people who already raised their hand before your competitor does.
Rather talk than read
Bring us the actual problem
Thirty minutes and a free first-pass audit will tell you more about your account than any blog post can.
Start here
A 30-minute call, and an honest answer
We'll ask what you're trying to move and what you've already tried. If we're not the right fit, we'll say so on the call and point you somewhere better where we can.