Process
Five phases, and you see all of them happening
Nothing here is revealed at the end. You get a live staging link on day one and a written update every Friday, so course corrections happen while they're still cheap.
- 01Week 1
Diagnose
We find out what's actually wrong before proposing what to build.
A technical audit of the site, the tracking and the ad accounts, plus a conversation about how you actually sell. Most engagements change shape at this stage — the thing a client asks for and the thing costing them money are frequently different.
What you receive
- Written audit with prioritised findings
- Baseline metrics we'll be measured against
- A scope we both agree on
- 02Week 1–2
Architect
Structure, measurement and success criteria agreed on paper first.
Sitemap, URL structure, conversion definitions and reporting. We settle what a conversion is worth before anything is built, because that single decision drives every optimisation that follows.
What you receive
- Sitemap and page templates
- Conversion and event specification
- Reporting dashboard structure
- 03Week 2–6
Build
Designed, built and reviewed in weekly increments you can see.
You get a live staging link from day one and a written update every Friday. Nothing is revealed at the end — you watch it come together, and course corrections happen while they're cheap.
What you receive
- Live staging environment
- Weekly written progress notes
- Two structured review rounds
- 04Week 6–7
Launch
Shipped against a checklist, with redirects and tracking verified.
A launch checklist covering redirects, schema, sitemaps, tracking verification, Core Web Vitals and a full accessibility pass. We snapshot Search Console before and after so migration impact is provable, not assumed.
What you receive
- Completed launch checklist
- Verified tracking and redirects
- Team training session, recorded
- 05Ongoing
Compound
Monthly reporting that says what changed, what it did, and what's next.
A live dashboard plus a written monthly narrative. When something isn't working we say so and move the budget — you're paying for judgement, not for keeping every channel alive.
What you receive
- Always-on Looker Studio dashboard
- Monthly written review
- Rolling 90-day plan
Working rhythm
How you'll actually hear from us
Agency communication fails in predictable ways. Here's the cadence we hold to, and what to do when we don't.
- A written update every Friday
- What moved this week, what's next, and anything blocking us. Sent whether or not there's good news.
- A shared Slack channel
- For retainer clients. Same-day answers during business hours, and you can see the work in progress rather than asking for it.
- One monthly strategy call
- 45 minutes on the numbers and the next 90 days. Not a status update — you already have those.
- An always-live dashboard
- Looker Studio, open any day of the month. You never have to wait for a report to know how something is doing.
- One named point of contact
- The person you meet is the person doing the work. Nothing is sold by a strategist and delivered by whoever was free.
- If we miss something, we say so
- Slipped deadlines get flagged when we know, not on the day they're due. That's the part most agencies get wrong.
Phase 01 is free
The diagnosis costs you nothing
A first-pass audit of your site, tracking and ad accounts takes us about two days. You get the findings whether or not you go any further.