Process
Five phases, and you see all of them happening
Nothing here is revealed at the end. You get a live staging link on day one and a written update every Friday, so course corrections happen while they're still cheap.
- 01Week 1
Diagnose
We find out what's actually wrong before proposing what to build.
A technical audit of the site, the tracking and the ad accounts, plus a conversation about how you actually sell. Most engagements change shape at this stage. The thing a client asks for and the thing costing them money are frequently different.
What you receive
- Written audit with prioritised findings
- Baseline metrics we'll be measured against
- A scope we both agree on
- 02Week 1–2
Architect
Structure, measurement and success criteria agreed on paper first.
Sitemap, URL structure, conversion definitions and reporting. We settle what a conversion is worth before anything is built, because that single decision drives every optimisation that follows.
What you receive
- Sitemap and page templates
- Conversion and event specification
- Reporting dashboard structure
- 03Week 2–6
Build
Designed, built and reviewed in weekly increments you can see.
You get a live staging link from day one and a written update every Friday. Nothing is revealed at the end. You watch it come together, and course corrections happen while they're cheap.
What you receive
- Live staging environment
- Weekly written progress notes
- Two structured review rounds
- 04Week 6–7
Launch
Shipped against a checklist, with redirects and tracking verified.
A launch checklist covering redirects, schema, sitemaps, tracking verification, Core Web Vitals and a full accessibility pass. We snapshot Search Console before and after so migration impact is provable, not assumed.
What you receive
- Completed launch checklist
- Verified tracking and redirects
- Team training session, recorded
- 05Ongoing
Compound
Monthly reporting that says what changed, what it did, and what's next.
A live dashboard plus a written monthly narrative. When something isn't working we say so and move the budget. You're paying for judgement, not for keeping every channel alive.
What you receive
- Always-on Looker Studio dashboard
- Monthly written review
- Rolling 90-day plan
Working rhythm
How you'll actually hear from us
Agency communication fails in predictable ways. Here's the cadence we hold to, and what to do when we don't.
- A written update every Friday
- What moved this week, what's next, and anything blocking us. Sent whether or not there's good news.
- A shared Slack channel
- For retainer clients. Same-day answers during business hours, and you can see the work in progress rather than asking for it.
- One monthly strategy call
- 45 minutes on the numbers and the next 90 days. Not a status update. You already have those.
- An always-live dashboard
- Looker Studio, open any day of the month. You never have to wait for a report to know how something is doing.
- One named point of contact
- The person you meet is the person doing the work. Nothing is sold by a strategist and delivered by whoever was free.
- If we miss something, we say so
- Slipped deadlines get flagged when we know, not on the day they're due. That's the part most agencies get wrong.
Phase 01 is free
The diagnosis costs you nothing
A first-pass audit of your site, tracking and ad accounts takes us about two days. You get the findings whether or not you go any further.
Start here
A 30-minute call, and an honest answer
We'll ask what you're trying to move and what you've already tried. If we're not the right fit, we'll say so on the call and point you somewhere better where we can.