Measurement before media
Week one is tracking. Deduplicated events, a healthy Event Match Quality score, and server-side coverage. Spending into a broken signal is the most expensive mistake in paid social.
Meta Ads
Meta Ads management built on tracking that actually works
Most underperforming Meta accounts aren't a targeting problem — they're a signal problem. The pixel is firing twice, the events are misnamed, and the algorithm is optimising toward a conversion it can't reliably see. We fix the measurement layer first, then the campaigns start working.
- Starting from
- $1,500 per month
- Typical timeline
- Tracking live in week 1, campaigns live in week 2
- Engagement
- 3-month minimum
Management is $1.5k/mo or 12% of spend above $20k/mo. Ad budget is separate and paid direct to Meta.
What you get
Everything in scope, listed
No line item here is an upsell later. If something isn't on this list, we'll tell you before we start, not after.
- 01
Pixel and CAPI audit
Event integrity, deduplication via event_id, and an Event Match Quality baseline.
- 02
Conversions API setup
Server-side events so iOS and ad-blocker losses stop distorting your data.
- 03
Campaign architecture
Prospecting, retargeting and retention structured so budgets don't cannibalise.
- 04
Creative production
Static, video and carousel variants built native to each placement.
- 05
Structured testing
One variable at a time, with a defined sample size and a stop condition.
- 06
Monthly reporting
Spend, CPA, ROAS and blended MER — with what we changed and what we learned.
How we work on this
Three things we do differently
Creative is the targeting
Meta's delivery system now finds the audience from the creative. So we ship volume and variety — enough distinct concepts that the algorithm has something to work with — rather than tuning interest stacks.
One variable, one conclusion
Every test changes a single thing and runs to a pre-agreed sample size. That's the only way to know what actually moved the number.
Tools we use for this
- Meta Ads Manager
- Conversions API
- Events Manager
- GTM Server-Side
- Triple Whale
- Motion
Before you ask
Questions we get on every call
If yours isn't here, the FAQs page covers more — or just ask us directly.
What's the minimum ad spend you'll work with?
$3,000 a month. Below that there isn't enough data to exit the learning phase or run meaningful tests, and you'd be paying us to guess.
Do you require a long contract?
Three months to start, because tracking setup and the learning phase eat the first six weeks. After that it's month to month.
Who owns the ad account and the creative?
You do. We work inside your Business Manager as a partner, and every creative asset is delivered to your drive in source format.
Are you Meta certified?
We hold Meta Blueprint certification and work as a Meta Business Partner. We'll show you the credential rather than just claiming it — ask on the call.
Ready to scope meta ads?
Thirty minutes, a free first-pass audit, and a straight answer about whether this is the right spend for you right now.
Services that pair with this
Google Ads
Search, Shopping and PMax — managed against pipeline, not click volume.
Digital Marketing
SEO, content, email and paid media run as one system with shared measurement.
Funnels & Automation
Funnels, CRM pipelines and follow-up automation in GoHighLevel and ClickFunnels.