Fix what counts as a conversion
If a conversion action fires on a page view or a phone-number click that never connected, every downstream decision is wrong. We rebuild the conversion layer before touching bids.
Google Ads
Google Ads management for demand that already exists
Google Ads is the one channel where people tell you exactly what they want, in their own words, at the moment they want it. Most accounts waste that: broad match with no negatives, conversion actions counting form views, and a Performance Max campaign quietly absorbing branded traffic it didn't earn.
- Starting from
- $1,500 per month
- Typical timeline
- Audit in week 1, rebuilt campaigns live in week 2–3
- Engagement
- 3-month minimum
Management is $1.5k/mo or 12% of spend above $20k/mo. Ad budget is paid direct to Google.
What you get
Everything in scope, listed
No line item here is an upsell later. If something isn't on this list, we'll tell you before we start, not after.
- 01
Account and conversion audit
What's actually being counted as a conversion, and what it's really worth.
- 02
Keyword and intent mapping
Search terms grouped by where they sit in the buying decision.
- 03
Campaign rebuild
Search, Shopping and PMax structured so each has a clear job and its own budget.
- 04
Negative keyword programme
A weekly search-term review that compounds — most accounts leak 20–30% here.
- 05
Landing page alignment
Message match between ad and page, because the click is only half the cost.
- 06
Offline conversion import
For lead-gen: closed deals fed back into Google so it optimises for revenue.
How we work on this
Three things we do differently
Intent decides structure
Someone searching 'emergency plumber denver' and someone searching 'how much does a boiler cost' are not the same campaign. Structure follows intent, and budget follows structure.
Search terms, every week
The negative keyword list is where quiet savings live. It's unglamorous, it never finishes, and it's usually the single highest-ROI hour of the month.
Tools we use for this
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Merchant Center
- Looker Studio
- Search Console
Before you ask
Questions we get on every call
If yours isn't here, the FAQs page covers more — or just ask us directly.
What's the minimum ad spend?
$2,500 a month for search. Below that there isn't enough search volume to optimise against, and the management fee dominates the spend.
Will you use Performance Max?
Where it fits — usually ecommerce with a clean product feed. For lead generation we're more cautious, because PMax will happily spend your budget on branded traffic you'd have won for free.
How do you report?
A Looker Studio dashboard you can open any day of the month, plus a written monthly summary covering what changed, what it did, and what's next.
Are you Google Ads certified?
Yes — we're a Google Partner with current Search and Shopping certifications. Ask on the call and we'll share the Partner profile link.
Ready to scope google ads?
Thirty minutes, a free first-pass audit, and a straight answer about whether this is the right spend for you right now.
Services that pair with this
Meta Ads
Facebook and Instagram campaigns with server-side tracking and honest reporting.
Digital Marketing
SEO, content, email and paid media run as one system with shared measurement.
Web Development
Hand-built sites in Next.js, React and WordPress — engineered for speed and search.