Volume beats polish
The account needs enough distinct concepts to find a winner. We plan for a monthly batch rather than an occasional hero film, and we'd rather ship twelve honest cuts than one that took a quarter.
Video Editing
Ad creative and short-form cut for the platform it runs on
On Meta and TikTok the creative is the targeting, which means the constraint on performance is usually how many distinct concepts you can put in front of the algorithm. One beautiful film a quarter loses to twelve honest cuts a month, and the editing workflow has to be built for that.
- Starting from
- On request
- Typical timeline
- First batch within 2 weeks of receiving footage
- Engagement
- 3-month minimum
Pricing for this service is not published yet — set it before launch.
What you get
Everything in scope, listed
No line item here is an upsell later. If something isn't on this list, we'll tell you before we start, not after.
- 01
Creative strategy
The concepts worth testing, drawn from what's already working in the account and in your category.
- 02
Hook variants
Multiple openings cut against the same body, so you learn what stops the scroll independently of the offer.
- 03
Native formats
9:16, 4:5 and 1:1 cut properly for each placement rather than one master letterboxed.
- 04
Captions and safe areas
Burned-in captions and UI-safe framing, because most of it is watched muted.
- 05
Source file delivery
Project files and exports delivered to your drive — the assets are yours.
- 06
Iteration cadence
A defined monthly volume so the account never runs out of fresh creative mid-test.
How we work on this
Three things we do differently
Test the hook separately
The first two seconds decide most of the outcome. We cut several openings against the same body so you can attribute the result to the hook rather than guessing.
Cut for muted, vertical viewing
Captions burned in, subject framed inside the safe area, and the point made before anyone hears a word. That's how it will actually be watched.
Tools we use for this
- Premiere Pro
- After Effects
- DaVinci Resolve
- CapCut
- Descript
- Frame.io
Before you ask
Questions we get on every call
If yours isn't here, the FAQs page covers more — or just ask us directly.
Do you shoot as well as edit?
We edit. For shooting we either brief your team — most useful footage for paid social is filmed on a phone — or bring in a local crew and quote it separately.
How much footage do you need?
Less than people expect. A structured half-day of phone footage plus your existing product and customer material usually yields a month of variants.
Who owns the files?
You do, including the project files. If you move to another editor they can pick up where we left off.
Can you work from our existing brand guidelines?
Yes, and we'd prefer to. If you don't have any, we'll set the type, caption style and framing conventions in the first batch and keep them consistent after that.
Ready to scope video editing?
Thirty minutes, a free first-pass audit, and a straight answer about whether this is the right spend for you right now.