Fix the foundations before writing anything
Content on a site that renders slowly, blocks crawlers or contradicts itself in schema is content nobody will see. The technical pass comes first, and it's usually where the fastest wins are.
SEO & AEO
SEO and answer-engine optimisation, run as one job
A growing share of searches never produce a click. The answer is assembled above the results, and the only question that matters is whether it cites you. That needs the same technical foundations SEO always did, plus content written so a machine can lift a clean, complete answer out of it.
- Starting from
- On request
- Typical timeline
- Technical fixes in month 1, compounding results from month 3
- Engagement
- 3-month minimum
Pricing for this service is not published yet — set it before launch.
What you get
Everything in scope, listed
No line item here is an upsell later. If something isn't on this list, we'll tell you before we start, not after.
- 01
Technical audit
Crawl, index, canonical and Core Web Vitals issues, prioritised by what they actually cost.
- 02
Entity and schema layer
Organization, LocalBusiness, Service, FAQPage and Breadcrumb markup so machines can parse who you are.
- 03
Keyword-to-page map
One page per intent, built on real search volume — not fifteen pages competing with each other.
- 04
Answer-shaped content
Question headings with a complete one-sentence answer first, then the detail. That first sentence is what gets quoted.
- 05
Citation monitoring
Tracking whether ChatGPT, Perplexity and AI Overviews name you for the queries you care about.
- 06
Internal linking
A deliberate structure so authority reaches the pages that convert, not just the blog.
- 07
Monthly reporting
Rankings, impressions, and the AI answers you now appear in — with the next month's plan.
How we work on this
Three things we do differently
Write the answer, then the article
Every section leads with a complete answer in one sentence, then explains. It reads better for humans and it's the only reliable way to be the passage an answer engine lifts.
Be a checkable entity
Answer engines cite sources they can verify. Consistent naming, real schema, a real address, and claims tied to evidence do more for citation than keyword density ever did.
Tools we use for this
- Search Console
- Ahrefs
- Screaming Frog
- Schema.org
- Looker Studio
- GA4
- Perplexity
- ChatGPT
Before you ask
Questions we get on every call
If yours isn't here, the FAQs page covers more — or just ask us directly.
Is AEO just SEO with a new name?
It shares the foundations — crawlability, schema, clear entities — but the content shape differs. Ranking rewards depth and internal linking; being cited rewards a clean, self-contained answer near the top of a section. We write for both rather than picking one.
How long until we see results?
Technical fixes can move impressions within weeks. Ranking and citation for competitive terms realistically take three to six months. Anyone promising faster is describing luck or a very low-competition term.
Can you prove we're being cited by AI?
We track a defined set of queries across ChatGPT, Perplexity and AI Overviews monthly and screenshot the citations. It's sampling rather than a complete picture — no tool has full coverage yet — and we say so in the report.
Do you write the content or do we?
Either. We'll write it, or give your team the brief, the answer structure and the schema and review what comes back. Clients with real subject expertise usually get better results writing it themselves with our structure.
Ready to scope seo & aeo?
Thirty minutes, a free first-pass audit, and a straight answer about whether this is the right spend for you right now.