Deliverability first, always
There is no point writing better subject lines if half the list never sees them. We authenticate the domain, clean the list and prove inbox placement before touching creative.
Email Marketing
Lifecycle email measured on revenue per send
Email is the only channel you own outright, and the one most often run on autopilot into a spam folder. The work that matters isn't the campaign calendar — it's the authentication, the list hygiene and the four or five automated flows that quietly produce most of the revenue.
- Starting from
- On request
- Typical timeline
- Deliverability and core flows in weeks 1–3
- Engagement
- 3-month minimum
Pricing for this service is not published yet — set it before launch.
What you get
Everything in scope, listed
No line item here is an upsell later. If something isn't on this list, we'll tell you before we start, not after.
- 01
Deliverability setup
SPF, DKIM and DMARC configured and verified, plus a warm-up plan if the domain is cold.
- 02
List hygiene
Suppression of dead addresses and role accounts — the fastest way to stop landing in spam.
- 03
Core flow build
Welcome, browse and cart abandonment, post-purchase, and win-back — the five that carry the revenue.
- 04
Segmentation
Behavioural segments tied to CRM data rather than a single undifferentiated list.
- 05
Campaign calendar
A monthly send plan your team can run, with templates that don't need a designer.
- 06
Revenue reporting
Revenue per send and per flow, attributed properly — not open rates, which stopped meaning anything after Mail Privacy Protection.
How we work on this
Three things we do differently
Flows before campaigns
Automated flows run forever off work you do once, and typically produce the majority of email revenue on a fraction of the sends. We build those first, then the calendar.
Measure what banks
Open rate has been unreliable since 2021. We report revenue per send, per flow and per segment, reconciled against your own store or CRM.
Tools we use for this
- Klaviyo
- GoHighLevel
- Mailgun
- Postmark
- Google Postmaster
- Shopify
- Stripe
Before you ask
Questions we get on every call
If yours isn't here, the FAQs page covers more — or just ask us directly.
We already send emails and they do nothing. Where do you start?
With deliverability and the flows, not the copy. In most accounts we audit, a meaningful share of sends never reach the inbox, and there are no automated flows at all — so every pound of revenue depends on someone remembering to send a campaign.
Klaviyo or GoHighLevel?
Klaviyo if you're ecommerce and need product-level behaviour. GoHighLevel if email sits alongside SMS and a sales pipeline. We'll tell you which your situation calls for, including when it's the cheaper one you already pay for.
Who owns the list?
You do, on your own account, and you can export it whenever you like. We work inside your platform as a user.
Do you write the emails?
Yes, or we build the templates and your team writes into them. Either way the flows are documented so you can change timing and content without us.
Ready to scope email marketing?
Thirty minutes, a free first-pass audit, and a straight answer about whether this is the right spend for you right now.