Home services · Remote
Paid, organic, social and video under one set of numbers
Delivered through Lyfework. Five channels that most businesses buy from five vendors, run by one team against one definition of what a lead is worth, which is the only way the channels can be compared to each other honestly.
What we delivered
- Google Ads management
- Meta Ads management
- SEO
- Social media management
- Video editing
- Client
- Mold Shark
- Duration
- Ongoing
- Year
- 2026
The situation
Where they started
Home services is high-intent, local and seasonal. Demand arrives in spikes, the buying window is short, and the business that answers first usually wins regardless of who ran the better campaign.
Running five channels without a shared definition of a conversion produces five reports that cannot be compared. Each vendor claims the same lead, and total attributed revenue quietly exceeds actual revenue.
What we did
Three moves that mattered
- 01
One definition of a lead, agreed first
Before any channel was scaled, what counts as a lead, and what it is worth, was settled once and applied across all five. Without that, channel comparison is arithmetic performed on incompatible numbers.
- 02
Paid and organic aimed at different jobs
Google Ads takes the high-intent searches where the buying window is hours. SEO takes the research and problem-awareness terms where it is weeks. Pointing both at the same keywords means paying for a click that would have arrived free.
- 03
Video as campaign supply
Editing is scoped as ongoing supply into paid social and organic rather than as a one-off brand piece, because a paid account consumes creative faster than most businesses expect.
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Search Console
The result
What changed
- Five channels reporting against one definition of a lead, so budget can move between them on evidence.
- Paid and organic no longer competing for the same terms.
- Outcome figures for this engagement have not been supplied yet.
Services used
What this engagement drew on
Google Ads
Search, Shopping and PMax, managed against pipeline, not click volume.
DetailsMeta Ads
Facebook and Instagram campaigns with server-side tracking and honest reporting.
DetailsSEO & AEO
Ranking in Google and getting quoted by AI answers, same content, two jobs.
DetailsSocial Media Management
A publishing system your team can keep up with, tied to the same numbers.
DetailsVideo Editing
Ad creative and short-form cut for the platform, in the volume testing needs.
DetailsSame problem?
Most of these start with a free audit
Two days, no cost, and you keep the findings regardless of what you decide.
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